COURSE

Fundraising Basics for Executive Directors

Executive Directors will learn how to oversee, support, and direct their fundraising staff. 


Enroll Today

Need to learn how to support your fundraising staff, and not sure where to start?

After completing this course, Executive Directors and CEOs will be able to rest assured knowing the correct fundraising tasks are being completed at the right time in the right way. This will result in donors having positive experiences without the Executive Director needing to commit significant time to fundraising operations.

You will review the context for charitable giving in Canada and consider what motivates donors to give by reflecting your own giving experiences, and what you may need to consider to improve giving experiences at your organization. You will learn about common fundraising strategies and who within the organization plays what role in fundraising. You will also assess your organization’s philanthropic culture, learn about the core components of a fundraising operation, and tangible ways to monitor progress of your fundraising staff .


Course curriculum

    1. Welcome and introduction from Larissa, Founder & CEO

    2. How to use this course

    3. Entrance survey

    1. Giving in Canada, Donor Motivation, and Giving Experiences

    1. Common Strategies

    1. Culture of Philanthropy

    2. Money Mindset

    3. Roles and Responsibilities

    4. Fundraising Operation Components

    5. Monitoring Progress

    1. Course completion

    2. Exit survey

    1. More resources for you

    2. Regular Fundraising Meeting Agenda Template

    3. Culture of Philanthropy Checklist

About this course

  • $199.00
  • 15 lessons
  • 1 hour of video content

Learn how to better support your fundraising staff today!

Enroll in the course

Frequently Asked Questions

  • My schedule is hectic. How long is it going to take me to get through this course?

    Most participants take 2 hours to complete this course.

  • How do I submit a question about the materials?

    You can submit questions you have to [email protected]

  • How long do I have to complete the course after I purchase it?

    You have 30 days to complete the course after you enroll.

  • I don’t like your course. Can I get a refund?

    No. We do not offer refunds on courses. We will, however, spend a free hour of coaching with the participant to clarify any information in the course materials and provide additional guidance if the course left them with more questions than answers regarding fundraising at their organization!

"I was referred to Larissa when my institution was in the midst of transitioning into a more professional fundraising platform. In advance of her arrival, we discussed our needs in terms of prospect research, staff and board training, developing our case for support and acquiring new donor database software.

By the time of her departure, all of “our goals” had been accomplished, and I feel that we are now poised for success. Larissa even helped with our search for our new Director of Development, who has become a valued member of my team. Working with Larissa was a great learning experience and a pleasure."

- Dr. Peter M. Meehan, President, Corpus Christi College and Principal, St. Mark’s College, University of British Columbia

Looking for something more robust?

Fundraising Foundations provides new fundraisers with a broad understanding of the nonprofit sector, fundraising basics, the importance of a case for support, and what common fundraising strategies are and why they're important. This course can be completed in 6 hours.

This is great for someone who wants to understand what different components of a fundraising program are and why they’re important!
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