CASE STUDY
Turning Financial Challenge Into Opportunity
How Nikita Miller secured $50,000 in funding for Young London following Growth & Co.'s Fundraising Intelligence fundraising training program
Nikita Miller, Executive Director
Young London
Post-COVID financial instability and limited fundraising capacity
Young London, a grassroots organization supporting youth in London, faced severe financial challenges during the COVID-19 pandemic. With limited staff and resources, the organization nearly closed its doors.
Determined to turn things around, Young London hired Nikita Miller as CEO. Tasked with stabilizing the organization, Nikita wore multiple hats as a one-person team. Alongside managing daily operations, she needed to develop and execute a fundraising strategy to secure vital funding.
With no formal fundraising background and immense pressure to deliver fast results, Nikita needed a program that would guide her toward strategies yielding the highest return on her limited time.
Fundraising training and coaching with Growth & Co.
Nikita enrolled in Growth & Co.’s Fundraising Intelligence training and coaching program to quickly build her fundraising skills and focus on strategies that would drive immediate impact.
Through the program, she learned how to quickly:
- Identify high-value prospects
- Build compelling Cases for Support tailored to funder interests
- Develop outreach strategies to secure meaningful partnerships
The coaching sessions provided step-by-step guidance to help Nikita prioritize efforts and maximize her limited time.
Securing a $50,000 partnership
With the knowledge and tools gained from Growth & Co., Nikita promptly arranged a high-profile partner, resulting in an accompanying $50,000 in funding for Young London. This partnership not only stabilized the organization’s finances but also elevated its profile and credibility in the community.
Nikita credited the program for giving her clarity and direction during a critical time:
“This program was incredible! As a new fundraiser, I was worried that I might not be able to follow along and would get lost in the content. There is a lot of information to take in as a beginner, but everything was thoroughly explained with plenty of supplementary resources. The program explained a variety of fundraising strategies with many helpful things to consider. I would suggest this training to everyone involved in fundraising, whether just starting out or experienced. This program is sure to help you level up your fundraising game!"
Thanks to the support from Growth & Co., Young London is now on a solid financial footing with a clear fundraising strategy in place to sustain its growth.